Volare Pole and Aerial Arts Magazine Relaunches with New Format and More Affordable Cover Price
Volare Pole and Aerial Arts Magazine was launched last year in March, and received immediate recognition and praise from the pole and aerial community for its progressive style and content. Some of our industry’s most popular and exciting artists were interviewed, as well as industry professionals such as choreographers and photographers for their exclusive best tips and perspective. During the year, we worked hard to form partnerships with some of the peak associations that work tirelessly to create a better industry for all of us, including The International Pole Dance Fitness Association (IPDFA), United Pole Artists (UPA), International Pole Sports Federation (IPSF) and the Aerial Arts and Fitness Association. Our idea was to partner with these guys to enable them to share their exciting initiatives with you. We also profiled a different pole or aerial competition in each issue, including its purpose, divisions, and future. And Cindy Cooijmans, terminology expert, Judge and creator of The Move Box, has been shedding light on the history and universal names of popular moves, and move patterns. Having printed 3 issues that were sold via exclusive distributors in Australia, the USA and Europe, we discovered that we could not get the magazine priced at under $AU10 (or the equivalent), without making a substantial loss on our end. There was no margin on the cover price for the Publishers at all, and the distributors barely broke even, once they factored in postage to readers. The whole aim was to produce a publication for the industry, by the industry, but I became aware of the fact that the magazine was priced out of a lot of pole artists and aerialists’ budgets. This is because what is affordable in one country, is not necessarily affordable elsewhere. We are still passionate to produce a publication that educates and celebrates our industry, so this has inspired a brand new format. As of February, Volare will become an online publication, purchasable via United Pole Artists shop for just US0.99c It will contain the same features you have loved in the print edition, as well as FANTASTIC special exclusive offers from our advertising partners. By removing the obstacles of printing and postage, Volare is available worldwide (to anyone with a computer or smartphone) for less than a bus or train ticket! We will also be printing an annual Volare souvenir copy that studios can keep in their waiting area, and pole and aerial students worldwide can pull out the inspiring posters for their vision boards! Next week we will announce the cover artist for the first online issue of Volare! Who can guess who it is? The first correct answer wins a free copy of the next Volare edition!