Some of you may have experienced been in Facebook Jail when posting your dance videos. Therefore, we felt the need to clarify somethings for you…
In the pole world, social media is an essential source for sharing and promoting pole dancers, classes, pole brands etc. Facebook has become a vital aspect for this. So why are polers having videos removed, being blocked from posting videos and fan pages being taken down?
We at UPA see your posts and we hear your frustrations. While we can’t wave our magic wand and eliminate the problem, we can offer you some insight into why Facebook is doing this.
Firstly, Facebook doesn’t actually have a license to distribute music. What is a music license? Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use the work without a separate agreement. There are many different types of licenses. A basic definition of such licenses can be found here.
The reason for video removal is simple: Facebook fails to pay any advertising revenues to rights-owners of music consumed on its platform.
Ugh! In Facebook Jail again?!
Now, we can hear you saying “Why doesn’t Facebook just pay the owners of the music instead of putting me in Facebook Jail?” It’s not as simple as it sounds. Facebook is taking the necessary steps to secure licenses and to monetize the owners fairly. The social media company recently hired the ex Director of Music Partnerships at YouTube, Tamara Hrivank, to lead its global music strategy. Tamara is also an attorney. Facebook is also currently advertising to hire for Legal Director for Music Licensing. These new hires prove that Facebook is serious about bridging the gap between its platform and content owners.
According to Fortune.com “Facebook is interested in making it easier for users to add music to their videos without getting into huge legal issues with major record labels. According to a recent report from Bloomberg, the company is currently involved in exactly those kinds of discussions with music publishers and other rights-holders, with a view towards making it easier for music videos to exist on the network without breaching copyright rules.
Facebook reportedly participated in a music-industry event held in Los Angeles just before the Grammy Awards, during which a variety of emerging artists represented by Universal Music (a record label owned by French media giant Vivendi) performed for representatives from a number of TV networks and streaming services like Spotify, Pandora and YouTube.”
On April 12, 2017 Facebook launched Rights Manager. It is a version of YouTube’s Content ID. Rights Manager is an admin tool for Pages that lets them upload video clips they don’t want others using. Facebook then monitors for copies of these videos to be posted to Facebook, and can then either automatically report them as violations to be deleted or notify the original publisher. To read all about how Rights Manager works, click here.
Rights Manager isn’t available to everyone right now, but many large record labels are using this tool and more than likely your video has been removed because the record label has automated removal of a particular song via this platform.
Many articles and reports are suggesting that Facebook could acquire Spotify rather than it going to an IPO (Initial Public Offering). This would see Spotify integrated into the Facebook platform and compensate content owners. While this is unconfirmed, Spotify has not ruled this out as an option.
Many polers have stated they are in ‘Facebook Jail’ or are completely banned from posting to either their personal pages or fan/business pages. Basically Facebook is acting like your pre school teacher and placing you in a time out or the naughty corner. This is due the information provided. The social media laws for music distribution is new and unchartered territory. Think about this. The Digital Millennium Copyright Act is from 1998! Yes, it was written almost 20 years ago! Facebook wasn’t even a twinkle in Zuckerberg’s eyes then! You can read the Act here. The law needs to catch up with modern times. We are living in a brave new world here and are trying playing catch up.
Recently at an event, one the admins of the UPA Facebook page was blocked from posting videos onto the page. The individual was banned, the actual page was not banned from posting videos. Therefore, we added a couple of new admins and they were able to post videos to the UPA Facebook page. While this is only a temporary solution, it is a way around been blocked from business and/or fan pages.
So what does the future hold for Facebook and music? This is vastly unknown as of now. We predict they will become similar to YouTube where ads would be played before or over videos posted in order to compensate the rightful owners.
Facebook is serious about integrating music and this is apparent from the information provided in this article.
Have you been in Facebook Jail? Or do you have something to add to this story? Comment below and share your experiences with us.
Edit: Many polers tag the owner of the music such as Beyonce etc. This does NOT do anything to help you as Facebook does not have a music license. Until they have such a license, your efforts to show you may have the rights to use the content, are futile.
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